Marketing Overview
Spend, MQLs, conversions and channel performance at a glance.
Marketing Spend (MTD+)
₹22.74 L
of ₹28.95 L planned
MQLs Generated
891
53.8% qual rate
Messages Sent
939
57.7% open · 32.0% CTR
Marketing ROI
6513%
Rev ₹10.58 Cr
Lead Source Performance
Channel Reach Mix
Top Performing Campaigns
Monsoon Offer — Residential
Email · audience 564
14
conversions
Architect Loyalty WhatsApp
WhatsApp · audience 186
9
conversions
Win-back Q2
Email · audience 97
3
conversions
Premium Webinar Invite
Email · audience 186
2
conversions
Chennai Open House SMS
SMS · audience 248
0
conversions
Active Segments (5)
Hot Leads (Last 30 days)
Recent high-intent enquiries
sales
hot
412Architects & Consultants
Channel partners and influencers
b2b
partner
186Chennai Region
All leads from Chennai metro
region
248Lost — Reactivation
Lost in last 6 months, revive
winback
97Residential Prospects
Premium residential project enquiries
b2c
564