Marketing Budget
Track planned vs actual spend by channel and month.
Planned
₹28.95 L
Actual Spend
₹22.74 L
Variance
₹6.21 L
Utilization
79%
Spend by Channel
Budget Entries
| Month | Channel | Planned | Actual | Variance | Util % | Notes | |
|---|---|---|---|---|---|---|---|
| 2026-04 | ₹80.0 K | ₹72.4 K | ₹7.6 K | 91% | Newsletter + nurture flows | ||
| 2026-04 | ₹60.0 K | ₹58.9 K | ₹1.1 K | 98% | BSP credits | ||
| 2026-04 | SMS | ₹25.0 K | ₹21.8 K | ₹3.2 K | 87% | — | |
| 2026-04 | Ads | ₹4.80 L | ₹5.10 L | ₹-30200 | 106% | Google + Meta blended | |
| 2026-04 | Events | ₹1.80 L | ₹1.62 L | ₹18.0 K | 90% | Expo + open house | |
| 2026-04 | Content | ₹90.0 K | ₹71.5 K | ₹18.5 K | 79% | Photography + reels | |
| 2026-05 | ₹80.0 K | ₹78.2 K | ₹1.8 K | 98% | — | ||
| 2026-05 | ₹70.0 K | ₹64.5 K | ₹5.5 K | 92% | Loyalty broadcast | ||
| 2026-05 | SMS | ₹25.0 K | ₹24.1 K | ₹900 | 96% | — | |
| 2026-05 | Ads | ₹5.20 L | ₹4.88 L | ₹31.7 K | 94% | Lower CPL achieved | |
| 2026-05 | Events | ₹1.20 L | ₹1.34 L | ₹-14500 | 112% | Architect meet overrun | |
| 2026-05 | Content | ₹1.00 L | ₹92.8 K | ₹7.2 K | 93% | — | |
| 2026-06 | ₹90.0 K | ₹41.2 K | ₹48.8 K | 46% | MTD | ||
| 2026-06 | ₹75.0 K | ₹18.9 K | ₹56.1 K | 25% | MTD | ||
| 2026-06 | SMS | ₹30.0 K | ₹0 | ₹30.0 K | 0% | Scheduled | |
| 2026-06 | Ads | ₹5.60 L | ₹3.12 L | ₹2.48 L | 56% | MTD | |
| 2026-06 | Events | ₹2.00 L | ₹84.0 K | ₹1.16 L | 42% | Open house planned | |
| 2026-06 | Content | ₹1.10 L | ₹38.2 K | ₹71.8 K | 35% | MTD |