Lead Sources & Attribution
Manage source masters, UTM tracking, and ROI by channel.
Total Leads
1,655
Qualified
891
Won
251
Revenue
₹10.58 Cr
Cost
₹16.00 L
Lead Sources & Attribution
| Source | Category | UTM | Leads | Qualified | Won | Conv % | Revenue | Cost | ROI | CPL | Active | |
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Google Ads | Digital | google/cpc | 412 | 198 | 41 | 10.0 | ₹1.84 Cr | ₹6.20 L | 2868% | ₹1.5 K | ||
| Meta (Facebook + Instagram) | Digital | meta/social | 286 | 102 | 19 | 6.6 | ₹78.00 L | ₹3.40 L | 2194% | ₹1.2 K | ||
| Customer Referral | Referral | — | 154 | 121 | 58 | 37.7 | ₹2.46 Cr | ₹80.0 K | 30650% | ₹519 | ||
| Architect Network | Partner | — | 198 | 142 | 47 | 23.7 | ₹1.92 Cr | ₹1.50 L | 12700% | ₹758 | ||
| Trade Expo 2026 | Offline | — | 87 | 54 | 12 | 13.8 | ₹54.00 L | ₹2.80 L | 1829% | ₹3.2 K | ||
| Email Newsletter | Digital | newsletter/email | 64 | 28 | 6 | 9.4 | ₹22.00 L | ₹35.0 K | 6186% | ₹547 | ||
| Organic Search (SEO) | Digital | google/organic | 312 | 128 | 27 | 8.7 | ₹1.14 Cr | ₹95.0 K | 11900% | ₹304 | ||
| Showroom Walk-in | Offline | — | 142 | 118 | 41 | 28.9 | ₹1.68 Cr | ₹0 | 0% | — |